Event Details

Date: 17 February 2012

Venue: Cinemas countrywide

Watch the offical Material movie trailer

Watch Riaad Moosa as he takes advantage of the client, on their TV advert shoot!

Information

Riaad Moosa plays the lead character in the film, a young Muslim man who works in his father’s fabric shop in Fordsburg, Johannesburg. In the family tradition Riaad, as the only son, is expected to take over the family business from his father.

Riaad is a respectful son and has certainly not considered any alternatives; this is his life and his destiny. Until one night, through a series of coincidences, he lands up doing an open mike session at a local comedy club. He discovers a hidden talent for comedy; a passion is sparked within him like nothing previously in his life.

He is encouraged to carry on with the comedy a path that brings him into conflict, not only with his father but other family members and some elements of his community. This is essentially the story of a family grappling with universal issues like, identity, responsibility and duty.